Purpose by Design Mini Course
A 2-Week Foundation Intensive for Conscious Entrepreneurs
This focused mini-course is designed for entrepreneurs who already have a product or service in mind but want to weave social impact into the DNA of their business from the very beginning. Rather than adding purpose as an afterthought, you'll learn to integrate meaningful impact opportunities as a core business strategy that differentiates your brand, attracts conscious consumers, and creates sustainable competitive advantage.
Register to join the waitlist for the next session.
A 2-Week Foundation Intensive for Conscious Entrepreneurs
This focused mini-course is designed for entrepreneurs who already have a product or service in mind but want to weave social impact into the DNA of their business from the very beginning. Rather than adding purpose as an afterthought, you'll learn to integrate meaningful impact opportunities as a core business strategy that differentiates your brand, attracts conscious consumers, and creates sustainable competitive advantage.
Register to join the waitlist for the next session.
A 2-Week Foundation Intensive for Conscious Entrepreneurs
This focused mini-course is designed for entrepreneurs who already have a product or service in mind but want to weave social impact into the DNA of their business from the very beginning. Rather than adding purpose as an afterthought, you'll learn to integrate meaningful impact opportunities as a core business strategy that differentiates your brand, attracts conscious consumers, and creates sustainable competitive advantage.
Register to join the waitlist for the next session.
Purpose by Design: Building Impact into Your Business from Day One
What You'll Achieve
By the end of these 2 weeks, you'll have a clear roadmap for launching a purpose-driven business that generates profit while creating positive change, setting you up for success in building a company that matters from day one.
Core Outcomes:
Identify authentic impact opportunities that align with your product/service and personal values
Develop a compelling purpose statement that resonates with your target market
Create a business model that integrates profit and purpose seamlessly
Design impact measurement systems that attract conscious consumers and investors
Build a foundation for authentic storytelling and purpose-driven marketing
Understand how to structure your business to support both financial and social goals
Develop strategies for attracting purpose-aligned customers, employees, and partners
Program Structure
Two Weekly 2.5-Hour Intensive Sessions - Interactive workshops combining strategic planning, peer collaboration, and expert guidance with fellow purpose-driven entrepreneurs.
Individual 1:1 Strategy Sessions - Personalized coaching to align your specific business idea with meaningful impact opportunities and refine your approach.
Interactive Whiteboarding & Visioning Sessions - Creative exercises to visualize your impact integration and map out various implementation pathways.
Weekly Focus Areas
Week 1: Impact Alignment & Purpose Definition Discover Your Authentic Impact Opportunity
Session Focus:
Values-Business Alignment Workshop: Connect your personal values and business concept with authentic impact opportunities
Impact Landscape Mapping: Identify where your product/service can create meaningful change without compromising profitability
Purpose Statement Development: Craft a compelling mission that attracts conscious consumers and differentiates your brand
Stakeholder Impact Analysis: Understand how your business can positively affect customers, employees, suppliers, and community
Competitive Advantage Assessment: Discover how purpose-driven positioning can become your unique selling proposition
Individual Session: Refine your purpose statement and explore specific impact integration strategies for your business model
Week 2: Implementation Strategy & Business Model Design Whiteboard Your Purpose-Driven Business
Session Focus:
Business Model Canvas for Impact: Adapt traditional business planning to include social and environmental considerations
Impact Integration Brainstorming: Generate multiple approaches to weaving purpose throughout your operations, products, and culture
Measurement Framework Development: Design systems to track both business performance and social impact
Customer Journey Mapping: Understand how conscious consumers discover, evaluate, and engage with purpose-driven businesses
Strategic Whiteboarding Session: Visual planning of your purpose-integrated business model with implementation timeline and success metrics
Individual Session: Finalize your integrated business strategy and create your launch preparation action plan
Who This Course Is For
Entrepreneurs with a product or service concept who want to build impact from the start
Business founders seeking to differentiate through authentic purpose rather than generic CSR
Startup teams wanting to attract conscious consumers and purpose-driven talent
Professionals launching consulting or service businesses with social impact goals
Product creators who see opportunities to solve social or environmental problems while building profitable ventures
Anyone who believes business can be a force for good and wants to prove it from day one
What's Included
Program includes:
2 intensive group strategy sessions (2.5 hours each)
2 individual coaching sessions (45 minutes each)
Purpose-driven business model canvas template
Impact measurement framework and tracking tools
Conscious consumer research and marketing insights
Competitive differentiation strategy guide
Access to case studies of successful purpose-driven startups
14 days of email support for implementation questions
Your Next Steps
This mini-course serves as the perfect foundation for our 6-week Intro to Impact course, where you'll dive deeper into implementing and scaling your purpose-driven business. You'll complete this experience with the strategic foundation needed to launch a company that creates both profit and positive change from day one.
Ready to build a business that matters while achieving financial success? Join us and discover how to make purpose your competitive advantage from the very beginning.